The Kilgore News Herald expanded its coverage of the community today through a new product – readers will find a copy of ETcetera magazine tucked inside their Wednesday edition.
Glossy pages are familiar territory for the newsroom with “Inspire Health,” “home/garden decorator” and similar products regularly offering added content for subscribers. It’s less common, though, for the News Herald to self-publish a magazine, such as 2011’s “50 Things We Love About East Texas.”
KNH pulled the trigger on the new publication this fall, and the inaugural issue spotlights Everything That Bling’s ‘Pin-Up Experience’ as well as the upcoming Reel East Texas Film Festival among a series of special features on everything from ‘Taco Wednesday’ at Las Tejanitas to local Medal of Honor winner James M. Logan and a schedule of upcoming holiday events.
The magazine format gives the paper’s writers, photographers, contributors and advertisers more room to be creative, the ‘and other things’ of the ETcetera moniker.
“We often felt constrained by the parameters of the newspaper,” says Bill Woodall, co-publisher of the Kilgore News Herald. “We felt a need from time to time to be a little more personal in our writing, a little more conversational, a little more like neighbors than like reporters
“A magazine gives us that opportunity.”
Produced by the newspaper staff with added flexibility in coverage, ETcetera bolsters the News Herald’s ability to tell locals’ stories, relying on many of the same hometown sources while offering a chance to innovate in the magazine format.
In addition to being inserted in today’s newspaper, the new product is being mailed to select postal routes in Kilgore and will also be available from participating advertisers and in other locations.
Crafted in Kilgore, local connections give the new magazine an advantage over outside publications, Woodall added.
“The primary difference will be our roots in the community, allowing us to put story subjects in fuller context than most other outlets can,” he said. “Typically we know the background, we know the history, we have relationships with people involved directly or just peripherally. We just think we have a better voice for those kinds of stories.”
Over time, the new bi-monthly publication will allow KNH staffers to localize more East Texas stories to Kilgore – the ET of the magazine’s title, covering Kilgore and surrounding areas and pushing local features into a broader area. Published in an e-edition as well as in print, the community content will be available well-beyond the Kilgore City Limits.
“I think the folks who handled the design and layout of the magazine are a little more non-traditional than I am,” Woodall quipped. “The designers, the crew that laid out ETcetera are members of what I would call ‘the flatscreen generation.’ I’m much more a member of ‘the vacuum tube generation.’
“I think the style of the magazine, the look of the magazine, the feel of the magazine are distinctly different than other news products in this market.”
Copies of the first issue of ETcetera are also available at the Kilgore News Herald at 610 E. Main St. To suggest a feature story or to reserve advertising space, call KNH at 903-984-2593.